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Media Planning Vs Media Buying: Which Is More Important?

Media Planning Vs Media Buying: Which Is More Important?

A media planner is like a writer who creates the screen play for a film. A media buyer is like the actor who brings the film to life. A politician with a good message who fails to get out the vote loses the election. And a good media idea, poorly executed, might as...
Corporate Branding Marketing

Corporate Branding Marketing

Corporate brand by any measure is very important to contemporary organisations. Corporate brand has become a valuable asset for a company, which some times have value beyond the book value. To answer the question stated above it is important to explain what a...
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