A clear identity is absolutely essential for every brand. It’s impossible to consistently connect with consumers and grow a business without defining your promise, values, and presentation.

How can your organization construct this foundation for success? At DMC, we believe that great brands are built on a single idea.

While your brand may have many positive attributes, one must be identified as the lead strength. This essential idea informs everything; it cuts through the clutter and helps you stand out in the marketplace.

Brand Awareness & Monitoring

The course is aimed at anyone who wants to create websites on their own, and possibly work as a freelancer or employee in the field of web design and development. We cover everything, so even if you’ve never seen HTML code in your life, you’ll be able to quickly jump in.

Our Operation

Research & Analysis

Before defining your brand, we’ll step back and take an in-depth look at what the needs of your audiences are, what your competitors are doing, and what will make your offerings stand out.


Audience analysis: Identify the needs of target audiences and approaches for higher engagement.


Competitive analysis: Examine what your competitors are doing in the marketplace and where there are missed opportunities.


Brand analysis: Examine your current strengths and weaknesses and pinpoint what differentiates your offerings.

The Brand Idea

After research and analysis comes the Big Idea phase. Here, we’ll construct an overarching narrative and define the pillars, personality, and architecture of your brand


Brand narrative: Identify a core, cohesive story that will serve as the foundation for all marketing efforts and communications.


Brand pillars: Define the fundamental values and beliefs that underpin what your brand stands for.


Brand personality: Establish the specific traits that will guide your brand’s tone and voice across all platforms.


Brand architecture: Outline a clear strategy for how future growth and sub-brands will be handled within the overarching brand.

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