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Digital Marketing, Search Engine Optimization and Marketing

Digital Marketing, Search Engine Optimization and Marketing

Digital marketing or online marketing as it is popularly known is a tool to carry on marketing for our product online. Direct email marketing, search engine optimization and search engine marketing are few of the tools which come under this category. They are becoming...
Media Planning Vs Media Buying: Which Is More Important?

Media Planning Vs Media Buying: Which Is More Important?

A media planner is like a writer who creates the screen play for a film. A media buyer is like the actor who brings the film to life. A politician with a good message who fails to get out the vote loses the election. And a good media idea, poorly executed, might as...
Corporate Branding Marketing

Corporate Branding Marketing

Corporate brand by any measure is very important to contemporary organisations. Corporate brand has become a valuable asset for a company, which some times have value beyond the book value. To answer the question stated above it is important to explain what a...
Reasons for Making Mobile Marketing Your Priority

Reasons for Making Mobile Marketing Your Priority

In the marketing arena, marketers are always on the lookout for great things that will keep them ahead of their competitors in the market. You do not have to worry anymore because the solution lies in your purse or the pocket. We are living in an era where mobile...
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