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Digital Marketing, Search Engine Optimization and Marketing

Digital Marketing, Search Engine Optimization and Marketing

Digital marketing or online marketing as it is popularly known is a tool to carry on marketing for our product online. Direct email marketing, search engine optimization and search engine marketing are few of the tools which come under this category. They are becoming...
Media Planning Vs Media Buying: Which Is More Important?

Media Planning Vs Media Buying: Which Is More Important?

A media planner is like a writer who creates the screen play for a film. A media buyer is like the actor who brings the film to life. A politician with a good message who fails to get out the vote loses the election. And a good media idea, poorly executed, might as...
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