A media planner is like a writer who creates the screen play for a film. A media buyer is like the actor who brings the film to life. A politician with a good message who fails to get out the vote loses the election. And a good media idea, poorly executed, might as well have.
Corporate brand by any measure is very important to contemporary organisations. Corporate brand has become a valuable asset for a company, which some times have value beyond the book value. To answer the question stated above it is important to explain what a corporate brand is. It is then also important to look into the.